VIDEO EDITING • BRANDING • DIGITAL MARKETING • SOCIAL MEDIA
Clients: Video 1 – ClearVision Optical/Marc Ecko Cut & Sew
Video 2 – Cohen's Fashion Optical
Goal: Video 1 – Announce the launch of an eyewear consumer website from the Marc Ecko Cut & Sew brand via video.
Video 2 – Announce the timeliness and benefits of utilizing the Flexible Spending Account towards the purchase of eyewear.
Solution: Video 1 – Create a short promotional video for the launch of the consumer facing eyewear website featuring a virtual try-on (VTO) feature. Use existing video footage, screen grabs, and typographic brand elements as part of the overall design. Utilize brand appropriate background music. Drive viewers to the website as well as to the brand's Facebook page. Deploy video via email blasts and social media pages.
Video 2 – Create a short promotional video utilizing a holiday theme to explain how a Flexible Spending Account can be used towards eyewear at Cohen's Fashion Optical stores. Show a variety of eyewear available for purchase and entice the consumer to go to the store. Drive viewers to the Cohen's Fashion Optical website and to make an appointment online or via phone. Share the video on the company's social media channels.
Marc Ecko Cut & Sew Website Video Announcement
Cohen's Fashion Optical FSA Holiday Video