Trend Sales Magazine
EDITORIAL DESIGN • PHOTO SHOOT • ART DIRECTION • PROJECT IDEATION
Client: General Vision Services
Goal: Create a sales tool to showcase the client’s designer collection frames and make them appealing to accounts as well as to consumers.
Solution: Create a piece showcasing the frames by trend and connecting them to fashion. Art direct the photoshoot to present the frames and trends in an eye-catching way. Research appropriate stock photography to compliment the look of the product shots. Come up with a layout evocative of a fashion magazine. The final piece proved to be a successful sales tool, gaining a great deal of attention from potential clients, and produced on an annual basis.