EDITORIAL DESIGN • PHOTO SHOOT • ART DIRECTION • PROJECT IDEATION
Client: General Vision Services
Goal: Showcase the GVS designer collection frames and make them appealing to accounts as well as to consumers.
Solution: Create a "magazine-like" multi page layout grouping frames by trends and tying them to fashion elements. Art direct the photoshoot to present the frames and trends in an eye-catching way. Research appropriate stock photography to compliment the look of the product photography and layout design.