BRANDING • PROMOTION • PRINT & DIGITAL MARKETING
Client: Cohen's Fashion Optical
Goal: An eyewear brand launch in conjunction with a store remodeling project in the lower east side. To attract a younger client base that is representative of the store's location.
Solution: Design a series of postcards promoting the brand's "look" and distribute in neighborhood businesses such as hotels and restaurants. Apply branding to a series of materials (t-shirts, drinking glasses, coasters) for a special grand opening event and neighborhood bar-crawl. Design point-of sale items such as a display banner and street chalk graphics. Supplement with targeted digital web advertisements.