EMAIL MARKETING • DIRECT MAIL • CAMPAIGN CONCEPT
Client: ClearVision Optical
Goal: Promote B to B sales programs to retail stores.
Solution: Create a marketing campaign around a superhero theme utilizing bold visuals and engaging copy. Apply the campaign look to direct mail postcards and email blasts and deploy monthly, rolling out one sales program at a time. Postcards mailed to a list of current customers as well prospects. Emails deployed to current customers and prospects and click to a "Make an Appointment" page on the ClearVision Optical website.