EMAIL MARKETING • POINT OF SALE
Client: Cohen's Fashion Optical - Walt Whitman Mall Store
Goal: Promote a limited-time summer sale unique to this location by marketing via email blasts and mall stanchions to attract mall customers to the store.
Solution: Develop a coherent campaign utilizing season specific headlines, a bright color palette, and inviting relatable imagery. The promotion is marketed as a "savings event." Apply this look to email blasts and stanchion posters. Email blasts are deployed throughout the month, click to the store's landing page on cohensfashionoptical.com and allow the customer to make an online appointment. The stanchion posters are displayed throughout the mall, driving customers to the store's location.