NEWSLETTER DESIGN • DIRECT MAIL MARKETING • BUSINESS TO BUSINESS
Client: ClearVision Optical
Goal: Create a B to B supplement to the bi-annual product catalog communicating additional promotional content.
Solution: Design a print piece in a format of a newsletter highlighting the company's latest news. Use this vehicle to announce new product, brand news, social media initiatives, and upcoming promotions. Present the information as "news," creating a sense of importance and urgency in the customer.