Cohen Management Group – A holding company for such optical industry brands as Cohen’s Fashion Optical and General Vision Services. Design and marketing campaigns served over 200 retail franchise locations and vision insurance providers.
BRANDING • PRINT & DIGITAL MARKETING • VIDEO • SOCIAL MEDIA • POS • COLLATERAL • PHOTO SHOOT • PROJECT IDEATION • EDITORIAL DESIGN
The Collective Brand Launch and Event
Client: Cohen's Fashion Optical – Delancey Street Store
Goal: An eyewear brand launch in conjunction with a store remodeling project on the Lower East Side. To attract a younger client base that is representative of the store's location.
Solution: Design a series of postcards promoting the brand's look and feel, and distribute to neighborhood businesses such as hotels and restaurants. Apply branding to a series of materials (t-shirts, drinking glasses, coasters) for a special grand opening event and neighborhood bar-crawl. Design point-of sale items such as a display banner and street chalk graphics. Supplement with targeted digital web advertisements.
Point of Sale In-Store and Email Campaign Summer Promotion
Client: Cohen's Fashion Optical - Walt Whitman Mall Store
Goal: Promote a limited-time summer sale unique to this location by marketing via email blasts and mall stanchions to attract mall customers to the store.
Trend Report Sales Magazine
Client: General Vision Services Sales Team
Goal: Showcase the GVS designer collection frames and make them appealing to accounts as well as to consumers.
Solution: Develop a coherent campaign utilizing season specific headlines, a bright color palette, and inviting aspirational imagery. Market the promotion as a "savings event." Apply this look to email blasts and stanchion posters. Email blasts are deployed throughout the month and click to the store's landing page on the main company website, allowing the customer to make an online appointment. The stanchion posters are displayed throughout the mall, driving customers to the store's location.