Museum Opening and Fundraising
SOCIAL MEDIA • COLLATERAL • MERCHANDISE
Client: Universal Hip Hop Museum
Goal: Promote fundraising efforts for an upcoming museum ground-breaking and eventual opening in 2022 through various channels by creating awareness about the project.
Solution: Engaging #GivingTuesday Facebook and Instagram posts were created leading up to the charitable day of giving, getting the audience excited about the museum’s mission and encouraging them to donate. New branded merchandise was created to further disseminate the information as well as raise money through sales. Branded collateral pieces, such as handout postcards and investor flyers, were created to continue advancing the message. As a result, the museum saw an increase to their fundraising efforts and general visibility.