SWEEPSTAKES • POSTER DESIGN • DIRECT MAIL • BRANDING
Client: ClearVision Optical/IZOD/Indianapolis 500
Goal: Create a branded sweepstakes promotion consisting of multiple promotional vehicles.
Solution: Design a poster, brochure, and a direct mail postcard advertising a co-branded sweepstakes centered around the Indianapolis 500. Utilize the visual history of the Indianapolis 500 as the central focus for the promotion while incorporating the IZOD brand. The poster acts as a commemorative display piece and the brochure and postcard act as primary promotional vehicles, driving the customer to the sweepstakes website. As a result of the promotion, the customers' contact information is captured through the sweepstakes entries.