SOCIAL MEDIA • MARKETING • LOGO DESIGN
Client: Cohen's Fashion Optical
Goal: Create a logo for this marketing vehicle. Connect current fashion and style trends to eyewear. Connect with consumers via social media and drive traffic to the stores.
Solution: Create an advertorial layout that can be used for promotional purposes. Set up a social media post template utilizing popular eyewear designer brands and styles and connect them to celebrity looks. Social media posts are updated on a monthly basis and worked into the marketing calendar. Logo explorations play off a fashion/editorial look.