Social Media Contest
SOCIAL MEDIA MARKETING • EMAIL MARKETING • CAMPAIGN IDEATION & DESIGN
Client: ClearVision Optical
Goal: Convert the existing annual customer Halloween mail-in photo contest into a social media engagement contest. Drive customers to the company's Facebook page and engage them in contest participation.
Solution: Come up with a contest name that combines both the Halloween theme and the social media theme. Develop a series of email blasts promoting the Facebook Halloween costume photo contest. The email blasts click-to the ClearVision Optical Facebook page where entrants can post their photos with comments. The emails span the lifecycle of the contes, starting with a coming soon message and ending with a call for votes message.
Faceboo Halloween Email Blasts