BRANDING • PROMOTION • PRINT & DIGITAL MARKETING
Client: Cohen's Fashion Optical
Goal: An eyewear brand launch in conjunction with a store re-opening event. To attract a younger client base that is representative of the store's location on the Lower East Side of NYC.
Solution: Design a series of postcards promoting the brand's look and feel and distribute in neighborhood businesses such as hotels and restaurants. Apply branding to a series of materials (t-shirts, drinking glasses, coasters) for a special grand opening event and neighborhood bar crawl. Design point-of-sale items such as a display stanchion banner and street chalk graphics. Supplement with targeted digital web advertisements that emphasize the special offer.