POINT OF PURCHASE • BRANDING • WEBSITE DESIGN • EMAIL MARKETING • PHOTO SHOOT
Client: ClearVision Optical/BCBG Maxazria/Susan G. Komen
Goal: Promote the B to B sale of designer brand sunglasses with an emphasis on its philanthropic aspect while adhering to strict brand guidelines from both BCBG and Susan G. Komen.
Solution: Art direction of a photoshoot to showcase the frames. Work with a writer to come up with an impassioned headline and design the headline "lock-up" to be used across the promotional materials.
Design an eye-catching point of purchase frame display that also presents all of the pertinent information. Design an in-store poster showcasing the two frame styles. Design an email blast and complimentary website to allow retailers to order the frames online.