CREATIVE CONSULTANT/ART DIRECTOR/GRAPHIC DESIGNER
VISUAL IDENTITY • ADVERTISING • UI • PUBLISHING • PACKAGING • ENVIRONMENTAL • EXHIBIT • SOCIAL MEDIA
My ﬁrst name may appear a little tricky (pronounced Ah-Sha) but my design philosophy and approach to every project is simple, straightforward and always client-centered. I bring a thoughtful, organized, multi-discipline background to the creative process. There is no logo refresh or book project too small nor brand launch or multi-media campaign too large for my team and I to manage and execute at the highest level. I not only lead and design, but I author a creative narrative that helps to evoke the emotion of a brand or project. I constantly strive for my clients to feel listened to and I wear my crown for being the “consummate communicator with record breaking response times” very proudly.
My love of the creative process is only rivaled by the relationships I have cultivated along the way. A collective of clients who are now friends, friends who have become colleagues and former students who are collaborators. From designers to developers to copywriters, I invest in and surround myself with people who share a common purpose: work hard, do good. I enjoy taking on pro-bono projects that are particularly meaningful to my close knit creative family. I also love the time I spend each week in the classrooms of local colleges and universities, helping to build the knowledge, passion and portfolios of the next generation of art and graphic design professionals.
SENIOR ART DIRECTOR/GRAPHIC DESIGNER
I’m a designer with many years of experience working with exceptional brands both in-house and in the agency space. I have developed a strong aﬃnity for branding through the print and digital work I have done as part of the creative teams behind Time, Inc., Harmon Kardon and TwinLab. I love the challenge of moving brands forward through design that evolves and elevates their look and feel while staying true to heritage, history and authenticity. From art to production, print to digital, my approach is to always be ﬂexible and ﬂuid, attentive to every client’s shifting needs and challenges across all media. It aligns with and complements the service philosophy that is at the forefront of Asya Blue Design which is what drew me to the company. That and the 15 years Asya and I have enjoyed as colleagues at various companies, friends and champions of each other’s work. In my downtime, I stay energized and focused with a good daily run.
I’m a multi-disciplinary creative with a background in both graphic design and photography. Whether looking through a lens or creating in the digital space, my work reﬂects a clean and minimal aesthetic. Partnering with clients, I consistently produce imagery that is on-brand and brings the creative brief to life. My model work is among my proudest and I have shot for fashion and beauty campaigns, ﬁtness studios and modeling agencies. On-set or in studio, I bring a fresh, fun, positive and collaborative vibe to the creative process.
I am proud to be a part of the Asya Blue Design creative family, starting ﬁrst as a student and now, in true Asya form, a trusted colleague.
I’m a diehard wordie. To me, words are much more than letters that form an idea. They inspire and conjure imagery and imagination. I ﬁnd nothing more fun and gratifying than crafting stories and sentiments that capture a subjects’ essence, evoke emotion and prompt action. Whether writing about beauty must-haves or penning bios, my brand of copy is energized, informative and engaging. My many years in fashion, beauty and lifestyle marketing has helped me to develop a layered approach to copywriting that parlays branding and consumer insights into concepts that truly connect. When I am not writing, I keep my creativity fueled with LOTS of coﬀee, healthy comfort food cooking and H.I.I.T. training.